Curtis
SERHANT. Dallas–Fort Worth
A Founding Agent of DFW's Most Ambitious Brokerage.
Curtis Rose Helped Build SERHANT. in Dallas–Fort Worth.
Curtis Rose is a Founding Agent of SERHANT. Dallas–Fort Worth — one of the most selective and consequential real estate affiliations in North Texas. Being a founding agent isn't a title handed out. It means Curtis was among the agents personally identified and invited to help establish SERHANT.'s presence in the DFW market from the ground up.
SERHANT. — founded by Ryan Serhant of Owning Manhattan — is one of the fastest-growing luxury brokerages in America. Built on the conviction that real estate is a media and marketing company first, SERHANT. brings a level of content production, brand architecture, and digital marketing infrastructure that no traditional brokerage can replicate.
For Curtis, it was a natural home. His background in marketing and public relations, his AI-forward listing strategy, and his commitment to cinematic-quality presentation aligned precisely with what SERHANT. was built to do. When SERHANT. came to North Texas, Curtis was already doing SERHANT.-level work. He just now has the platform to prove it at scale.
SERHANT. Dallas–Fort Worth · Founding Member
Named by Fast Expert
The Story
I Don't Just Work This Market.
I Live In It.
"I'm not going to put a sign in your yard and hope your house sells. That's not a strategy. That's a wish."
There are a lot of real estate agents in Dallas–Fort Worth. Most of them will tell you they "serve North Fort Worth." Curtis Rose lives in Fort Worth, Texas — right in the heart of the corridor he specializes in — and works out of the SERHANT. Dallas–Fort Worth office daily. He's not driving out here. He's already here. That distinction matters more than it might sound.
Before real estate, Curtis built a career in marketing and public relations. He understands brand positioning, storytelling, digital advertising, and audience targeting at a level most agents simply don't. When he moved into luxury real estate, he didn't abandon that skillset — he made it the foundation of everything he does. Every listing is a campaign. Every home has a story. Every buyer has a search behavior.
Over 9 years and $155,000,000+ in career sales, that approach has delivered consistent results: record-breaking sales in Haslet and Southlake, an average transaction price of $796,347, and a client base built almost entirely on referrals from people who experienced the difference firsthand.
His specialty lives at the intersection of luxury, uniqueness, and lifestyle. Custom estates on acreage. Horse properties with arenas and AG exemptions. Gated communities in Westlake and Southlake. New construction in Northlake and Argyle. The properties that require a specialist — someone who knows their value, knows their buyer, and knows how to tell their story.
Curtis loves marketing. He loves storytelling. He loves luxury properties. He loves horses. He loves people. And if his clients' reviews are any indication — he is genuinely exceptional at his job. Not in the way every agent claims to be exceptional. In the way that shows up in results, in communication, in the moments when a transaction gets hard and his clients feel completely taken care of anyway.
Now as a Founding Agent of SERHANT. Dallas–Fort Worth, Curtis has access to the most sophisticated content, marketing, and brokerage infrastructure in the industry — backed by the most recognized brand in luxury real estate media. This is not the corridor he covers. This is his home.
The Approach
Six Ways Curtis Rose Sells Homes Differently.
Five Buyer Profile Strategy
Before a single photo is taken, Curtis identifies up to five distinct buyer profiles for your property — who they are, what they earn, where they live, and what they're typing into AI tools and search engines. Every marketing decision follows from that analysis.
AI-Forward Marketing
Buyers now use ChatGPT, Perplexity, and AI assistants to find agents and evaluate neighborhoods. Curtis has built the content infrastructure and digital authority to appear in those AI results — for his name and for his listings.
SERHANT. Media Production
Every listing gets professional drone footage, cinematic video, architectural photography, and tailored digital creative — backed by SERHANT.'s full media production capabilities. A $1.5M home presented like a $300K listing will be perceived like a $300K listing.
Off-Market Access
Curtis maintains a private network of off-market luxury properties across the corridor — homes that never touch Zillow or the open MLS. Buyers get first access to exclusive inventory. Sellers get a curated, private process with no public days on market counting against them.
Radical Communication
The number one complaint in real estate is that agents go silent. Curtis built his entire practice around the opposite. Rapid response. Proactive updates. Full transparency at every stage. His clients mention communication more than anything else in their reviews.
Lived Local Intelligence
Curtis lives in Fort Worth. He knows what's being built in Northlake. He knows which school districts are rising, which subdivisions are appreciating fastest, and what's planned for the infrastructure around every community he serves. Nine years of daily immersion in one specific corridor.
About SERHANT.
Questions About SERHANT. Answered.
SERHANT. is a name you may have seen on television, social media, or in the press — but what it means for buyers and sellers in North Fort Worth is what actually matters. Here's what you should know.
What is SERHANT.?
SERHANT. is a technology-powered, media-forward luxury real estate brokerage founded by Ryan Serhant — widely recognized as one of the most successful and visible real estate brokers in the country, known from Owning Manhattan and as a New York Times bestselling author. Launched in 2020, SERHANT. was built on a simple but radical premise: that real estate is a marketing and media business, and the brokerage that wins is the one that tells the best stories, reaches the most qualified buyers, and delivers a client experience that no traditional firm can match. It has since grown into one of the fastest-expanding luxury brokerages in the United States.
How does SERHANT. benefit sellers specifically?
When you list with Curtis Rose at SERHANT. Dallas–Fort Worth, your home isn't just listed — it's launched like a brand. SERHANT. provides agents with an in-house content studio, professional video and photography production capabilities, global digital distribution networks, and a proprietary marketing infrastructure designed to reach high-net-worth buyers wherever they consume content — on social media, streaming platforms, AI search tools, and beyond. Your property gets the kind of multi-channel exposure that used to require a marketing agency in addition to a real estate agent. At SERHANT., it's all included in what Curtis brings to your listing.
How does SERHANT. benefit buyers?
Buyers working with Curtis Rose through SERHANT. gain access to a national and international network of luxury listings, including off-market properties, pre-market opportunities, and exclusive inventory that never reaches the open MLS. SERHANT.'s reach across major luxury markets — New York, Miami, Los Angeles, Dallas, and beyond — means relocation buyers get a seamless experience no matter where they're coming from. And because SERHANT. agents are trained to a significantly higher standard in negotiation, market analysis, and client communication, buyers are represented by someone who has the tools and training to compete at the highest level of any transaction.
What makes SERHANT. different from a traditional brokerage?
Most traditional brokerages were built for a world where listings spread through newspaper ads and MLS syndication. SERHANT. was built for the world that exists now — one where buyers discover properties through Instagram Reels, YouTube walkthroughs, AI-powered search, and targeted digital advertising. SERHANT. agents don't just list homes; they produce content, build audiences, and run marketing campaigns with data and precision. The brokerage also invests heavily in agent training and brand standards, which means that SERHANT. listings look, feel, and perform differently than what you'll find from a traditional firm. For luxury properties in particular, that difference in presentation and reach translates directly into better outcomes — faster sales, stronger offers, and more confident clients.
Is SERHANT. established in the Dallas–Fort Worth market?
SERHANT. Dallas–Fort Worth launched with a carefully selected group of Founding Agents — experienced, high-performing luxury specialists who were identified for their market knowledge, production volume, and alignment with SERHANT.'s standards. Curtis Rose is one of those founding agents, bringing $155M+ in career sales, a marketing-first philosophy, and deep roots in the North Fort Worth luxury corridor to the SERHANT. platform. The DFW market is one of SERHANT.'s most significant national expansions, and the founding team was built to win from day one.
What does it mean that Curtis is a "Founding Agent" of SERHANT. Dallas–Fort Worth?
Founding Agent status is not a purchased affiliation or a marketing title. It means Curtis was among the agents personally identified and invited to help build SERHANT.'s presence in the Dallas–Fort Worth market. Founding Agents are selected based on production track record, professional reputation, and cultural alignment with what SERHANT. represents. For clients, it means you're working with someone who was vetted at the highest level — not someone who simply moved their license to a new brokerage. Curtis brought his clients, his results, and his approach to SERHANT. because the platform allows him to deliver more for every person he works with.
Recognition & Credentials
Decorated. Verified. Proven.
Awards & Publications
Certifications & Performance
The Territory
The North Fort Worth Luxury Corridor.
The North Fort Worth luxury corridor spans Northwest Tarrant County and southern Denton County — one of the fastest-appreciating real estate markets in Texas. Anchored by the Alliance corridor, DFW Airport proximity, and nationally ranked school districts, this geography attracts corporate executives, California equity buyers, equestrian families, and high-net-worth relocators.
Curtis Rose's home base. Custom construction, AG-exempt acreage, and equestrian estates — 20 min from DFW Airport. Home to Curtis's record-breaking sales.
Home Base · Record SalesOne of North Texas's most prestigious addresses. Carroll ISD, Southlake Town Square, Vaquero, Timarron, Carillon. Luxury market $700K–$5M+.
Established LuxuryUltra-exclusive municipality of ~1,500 residents. Vaquero, Quail Hollow, Glenwyck Farms. DFW's most private estate addresses. $2M–$10M+.
Ultra-Luxury · GatedDFW's fastest-appreciating municipality. Canyon Falls, Harvest, The Highlands. New luxury construction on large lots at compelling value.
Fastest AppreciatingRolling hills and authentic Texas estate living. 5T Ranch, Canyon Falls, Copper Canyon, Eagle Ridge. Argyle ISD ranked among Texas's best.
Estate LivingTexas's first master-planned community. Golf course estates, Byron Nelson High School, Trophy Club Country Club along Hwy 114.
Golf Course · Master PlannedEstablished affluent suburb with strong luxury move-up market. Keller ISD A-rated. Greenway Park, Hidden Lakes, Woodland Hills. $600K–$1.5M+.
Established · Keller ISD"Unique Dining Capital of Texas." Lifestyle hub of the corridor. Growing luxury market with new construction. Canyon Falls minutes away.
Lifestyle HubWaterfront luxury on Eagle Mountain Lake — one of the only true lakefront luxury markets near Fort Worth. Estate acreage, AG-exempt properties.
Waterfront · AcreageClient Reviews
What Clients Say About Curtis.
"When I say don't walk — RUN to grab your phone and give Curtis a call. When I say Curtis is the BEST realtor who actually cares, I'm speaking from the soul. We recently moved to Fort Worth area and searched what felt like an eternity for the perfect realtor that understood our wants and needs. He got us into an amazing house with property and a pool. It's amazing to actually see a realtor that cares about you over making a quick buck. You won't regret putting your trust in Curtis to find you and your family their dream home."
Cody Spracklin
Buyer · North Fort Worth · Google Review
"Curtis is hands down one of the best real estate agents we have depended on! He is available, efficient, communicative, and completely supportive of his clients. We didn't have to worry about a thing with him in our corner."
Valeria Bennett
Google Local Guide · Google Review
"Curtis Rose was an absolute pleasure to work with. From start to finish, he kept us well-informed and made sure we understood every part of the process. His communication skills are top-notch, and he was always available to answer our questions."
Brandie Conley
Google Review
"Curtis was an excellent, knowledgeable, and thoughtful agent. We are so thankful for his experience and creative marketing techniques. We highly recommend him to anyone who's in the market to buy or sell!"
SueEllen Banda
Seller · Google Review
"I just bought my first home in Fort Worth Texas through Curtis! I had the best time throughout the whole experience! His knowledge and expertise made the entire thing smooth and stress-free from start to finish."
Sawyer Vodry
First-Time Buyer · Fort Worth · Google Review
"I have worked with Curtis to buy 2 homes now and he is by far the best realtor out there! His communication and energy are both top tier. I couldn't have asked for a smoother transaction — both times."
Chelsea Herald
Repeat Buyer · 2 Transactions · Google Review
"Realtor, turned friend. Right off the bat Curtis made it crystal clear that I was dealing with the top real estate professional in Dallas. His friendliness and knowledge of DFW communities earned and kept my business. Veteran friendly."
Kasey Mitchell
Buyer · Google Review
"Curtis is the bomb dot com. Seriously. Extremely knowledgeable on the local market, well versed in financing options, able to provide agent-appropriate advice on home maintenance and inspection issues. Took complete control of a precarious situation and delivered."
Ian B.
Google Review
"Curtis is an absolute pleasure to work with! His positive attitude and energy along with his knowledge of real estate made for an awesome, easy experience! The best realtor in the Dallas area, hands down."
Bethany Davis
Google Review
"Curtis is great! If you want your home sold with the best realtor in Dallas, use him! He can sometimes tell you what you don't want to hear, but he gets the job done and is super knowledgeable about real estate."
Connor Casarella
Google Local Guide · Google Review
"The best Realtor you can trust in Dallas! Curtis is great, very personable and makes buying such a fun and easy experience. He knows this market cold and makes the process feel completely effortless."
Taylor Cornelius
Buyer · Google Review
"When I was looking for my forever home, Curtis helped me navigate through the whole process. It was a stress-free buying experience from beginning to end. He went above and beyond to help me find my dream home in Haslet."
Verified Buyer
Buyer · Haslet, TX · Redfin Review
The Process
What Working With Curtis Actually Looks Like.
The Strategy Session
Every engagement starts with a direct, honest conversation. No scripts. No pressure. Curtis listens, asks the questions that actually matter, and gives you a clear picture of what the market looks like right now — and what a smart strategy looks like for your specific situation. This conversation is free and it's the most valuable 30 minutes you'll spend in your entire real estate process.
Buyer Profile Analysis
Before a single photo is taken, Curtis identifies the five most likely buyer profiles for your property. Who will buy this home? What are they earning? What are they searching for on AI and Google? This analysis drives every creative and marketing decision that follows.
SERHANT. Production & Presentation
Professional drone footage, cinematic video, architectural photography, and 3D tours — coordinated through SERHANT.'s media production infrastructure to the standard of the home being sold. A $1.5M property presented like a $300K listing will be perceived like a $300K listing. Curtis does not allow that to happen to his clients' homes.
AI-Forward Launch Campaign
The listing launches across MLS, premium platforms, targeted social campaigns, and AI-indexed content channels simultaneously. Copy is written to rank in AI search — not just Google. Paid campaigns target buyers by income bracket, location, lifestyle signals, and search behavior — amplified by SERHANT.'s national digital audience.
Negotiation & Close
When offers come, Curtis's negotiation is built on precise data — comparable analysis, days-on-market context, buyer motivation signals, and leverage timing. Luxury transactions are complex, and protecting your position at the table requires someone who has closed 263+ of them. Every client knows exactly where they stand at every moment.
Ready to Work With North Fort Worth's Best?
Whether you're buying, selling, relocating, or just starting to think about your next move — the conversation starts here. No pressure. Just clarity.
