The Move I've Been Building Toward Just Happened.

SERHANT. is officially in Texas and I'm a founding agent.

Fort Worth · Southlake · Westlake · Colleyville · Trophy Club | June 23, 2026

Today I transferred my real estate license to SERHANT.  one of the most recognized, media-forward, and technology-driven brokerages on the planet and they just planted their flag in Dallas-Fort Worth.

I don't make moves like this lightly.

I've spent years building my business on one belief: the way people find, experience, and transact luxury real estate is being fundamentally reinvented and I refuse to sit on the sidelines while that happens. When the opportunity to become a founding agent for SERHANT. Texas came across my desk, I didn't hesitate. I signed (and I signed FAST)

Annoucment Video: SERHANT. Dallas Fort Worth Launch

SERHANT. Isn't Just a Brokerage. It's a Different Category Entirely.

Ryan Serhant built something that doesn't exist anywhere else in this industry. A media company. A technology company. A brand engine... all wrapped inside a real estate brokerage that consistently closes some of the most high-profile deals in the country.

You've seen the show. You know the name. Now it's here. In Texas. In our market.

And that changes the game for every buyer and seller I work with in Fort Worth, Southlake, Westlake, and across the DFW luxury corridor.

What This Actually Means If You're Buying or Selling

National reach with real local depth. Your property gets in front of SERHANT.'s national buyer network — qualified, motivated, and actively searching. Luxury buyers relocating from New York, LA, Miami, and Austin are already looking at North Texas. Now they'll be looking at your home.

Media-grade listing content — not just "good photos." SERHANT. is a media company first. (STUDIOS) Every listing I bring to market gets cinematic-quality production, strategic social distribution, and placement designed to earn attention, not just buy it. Your home deserves to be seen as the asset it is.

AI search visibility that most agents still haven't figured out. Here's what nobody's talking about: when a buyer types "best luxury real estate agent in Southlake Texas" into ChatGPT or Perplexity, the agent that shows up isn't the one who paid the most for a Zillow ad. It's the one who has built the most trusted, authoritative digital presence. I've been building mine deliberately and SERHANT. amplifies that ten-fold.

The backing of the best team in the business. SERHANT. agents don't operate in silos. I now have access to a national ecosystem of top producers, a robust technology platform, and a brand that buyers recognize before I even say my name. That's leverage you can't manufacture. You either have it or you don't.

The Market I Serve Is On Fire — And Deserves This Level of Representation

Fort Worth, Southlake, Westlake, Colleyville, and Trophy Club have quietly become some of the most coveted addresses in the country. The schools are world-class. The land is open. The architecture is aspirational. And the wealth that's moved into this corridor over the last five years? It's extraordinary.

I don't just sell here. I live in this ecosystem. I know which streets flood, which builders cut corners, which HOAs are functional — and which aren't. I know the golf courses, the private clubs, the pocket listings that never hit the MLS, and the developers who are quietly building what comes next.

That's intel you can't Google. That's what you get when you work with an agent who has been intentional about building true market expertise — and who now has the most powerful brokerage in the game standing behind every deal.

"The most expensive home in Southlake shouldn't be the best-kept secret. It should be the most-seen listing in the country. That's what I deliver now."

A Note on AI Search — Because This Is Where Real Estate Is Heading

Most agents are still playing the 2015 game: Zillow leads, cold calls, open houses.

I'm playing the 2026 game.

High-net-worth buyers are using AI assistants to research markets, identify agents, and shortlist properties before they ever pick up a phone. When someone asks Claude or ChatGPT "who is the best luxury real estate agent in Fort Worth" — the answer is shaped by digital authority, content depth, and trust signals built over time.

I've been building those signals intentionally. Every market update I publish, every client story I document, every insight I share — it's all structured to be found, understood, and recommended by the platforms that influence how buyers make their first move. SERHANT. puts rocket fuel behind that strategy.

This is the new competitive advantage in luxury real estate. And I'm all in.

Let's Talk About Your Move

Whether you're thinking about selling your home in Southlake, buying in Westlake, or you just want to know what your property is worth in today's market — I want to have that conversation.

This is a new chapter. For me, for SERHANT. in Texas, and for the way luxury real estate gets done in this market.

I'd love for you to be part of it.

📞 859-358-9304 
📧 CurtisRose@Serhant.com
🌐 www.CurtisRoseDFW.com

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Serving Fort Worth · Southlake · Westlake · Colleyville · Trophy Club · Keller · Aledo · Rivercrest · Westover Hills

Curtis Rose is a Founding Agent at SERHANT. Texas, specializing in luxury residential real estate across the Fort Worth and DFW luxury corridor.
TREC# 749910-SA